- What a visitor gets
- Information, arranged nicely: who you are, what you do, where you are, a contact form. If they can find the answer themselves, they're fine.
- What it does with interest
- Waits. The form sits at the bottom; the visitor decides whether to fill it in, and most don't.
- How it ages
- It's a document, so it sits — accurate until something changes, then quietly wrong until someone remembers to update it.
- Who it fits
- Businesses that honestly just need an address card online — hours, menu, directions — where nobody has questions a page can't answer.
